Apple’s Awe-Dropping Event: New iPhone Air, AirPods Pro 3, and Apple Watch Lineup — What It Means for Investors

Jay Mitch
Sep 11
4 min read

Apple held its highly anticipated September 2025 event, and it was nothing short of awe-dropping. The company unveiled an impressive lineup of devices designed to keep its ecosystem fresh, from the ultra-thin iPhone Air to the health-focused Apple Watch Series 11 and the next-gen AirPods Pro 3. But beyond the excitement for tech enthusiasts, this event carried significant insights for investors looking to capitalize on Apple’s momentum.

What Apple Announced

Apple refreshed nearly every corner of its ecosystem:

iPhone 17 Family
- iPhone 17 – Starting at ~$800, with a 6.3" 120Hz OLED ProMotion display, A19 chip, and 48MP Dual Fusion cameras.
- iPhone 17 Pro & Pro Max – Premium models starting ~$1,099, featuring an A19 Pro chip, advanced cooling, horizontal camera bar, and up to 8× telephoto zoom.
- iPhone Air – The thinnest iPhone yet at just 5.6 mm, titanium frame, 6.5" OLED, powered by A19 Pro, starting ~$999.
AirPods Pro 3
- $249 with “world’s best” Active Noise Cancellation, built-in heart-rate monitoring, live translation, and more durable foam tips.
Apple Watch Lineup
- Series 11 ($399) with hypertension detection, 5G, and 24-hour battery.
- Watch SE 3 ($249) with Always-On display and new S10 chip.
- Watch Ultra 3 ($799) with satellite connectivity and up to 72 hours of battery life.
iOS 26
- Rolling out September 15 with a redesigned “Liquid Glass” interface, AI translation, and stronger privacy controls.

In short, Apple delivered something for every tier of its user base—keeping the ecosystem sticky and upgrade cycles strong.

What It Means for Apple’s Stock

Apple (AAPL) currently trades around $234/share, with a market cap above $3 trillion and a P/E ratio of ~30. This valuation reflects both the trust investors have in Apple’s ability to monetize hardware launches and the stickiness of its services revenue.

Here’s why this event matters for investors:

Average Selling Prices Are Rising – With the iPhone Air and Pro models priced near or above $1,000, Apple continues nudging customers toward premium devices that drive higher margins.
Ecosystem Expansion – Features like heart monitoring in AirPods and hypertension detection in the Apple Watch deepen Apple’s role in health, a fast-growing sector with recurring revenue potential.
Services Backbone – Every new device reinforces subscriptions like iCloud, Apple Music, Apple Fitness+, and AppleCare, which provide steady recurring income.

For long-term investors, these launches reaffirm why Apple remains a core holding in many portfolios.

Smart Strategies for Apple Fans and Investors

If you’re excited about Apple’s event, here are a few ways to turn that excitement into smart wealth-building moves:

1. Invest in the Stock Directly

Reader Question: “How do I buy AAPL if I’m from Canada, the U.S., or Europe?”

Apple stock (AAPL) trades on the NASDAQ exchange in the United States, but you can invest in it from almost anywhere:

Canada: Use brokers like Wealthsimple Trade, Questrade, or Moomoo. You’ll usually need U.S. dollars, though some platforms auto-convert CAD.
United States: Brokers like Fidelity, Robinhood, Charles Schwab, or E*TRADE make AAPL one of the easiest stocks to buy.
Europe: Platforms like DEGIRO, eToro, or Saxo Bank give direct access to U.S. markets.

The process is simple:

Open a brokerage account.
Fund your account (local currency is fine—most brokers convert automatically).
Search for AAPL and place your buy order.

2. Get Exposure Through ETFs

If you don’t want to buy Apple shares directly, you can invest through ETFs that hold Apple as part of a larger portfolio:

Canada: ETFs like XQQ.TO (iShares NASDAQ 100 Index ETF) and ZQQ.TO (BMO NASDAQ 100 ETF) both hold Apple as a top position.
U.S.: ETFs like QQQ (Invesco NASDAQ 100) or SPY (S&P 500 ETF) give you diversified exposure with Apple included.
Europe: Look for UCITS ETFs such as CSP1 (iShares Core S&P 500 UCITS ETF), which trades in EUR or GBP but includes Apple.

ETFs are a smart way to invest if you want instant diversification and less risk than buying a single stock.

3. Options & Event Trading

For more advanced investors, consider short-term strategies around product launches. Often, Apple stock sees volatility between pre-orders (September 12) and retail availability (September 19). Some traders use options to capture that swing.

4. Trade Old Devices Before You Upgrade

Instead of just rushing to buy the iPhone Air or Pro, flip your old devices first. Apple’s official Trade-In program offers credit, but reselling on platforms like eBay, Swappa, or Facebook Marketplace can fetch higher prices. That cash can go straight into Apple stock—or help offset the upgrade cost.

5. Think Ecosystem, Not Just iPhone

Remember: Apple’s future isn’t just about phones. Investing in Apple means buying into services, wearables, and health-tech. Each new device ties users deeper into that system, creating more recurring revenue.

📌 How to Buy Apple Stock in 5 Steps

For beginners who want a clear roadmap, here’s a simple guide to get started with buying Apple stock (AAPL).

Step 1: Choose a Brokerage

Canada: Wealthsimple, Questrade, Moomoo
U.S.: Fidelity, Robinhood, Charles Schwab, E*TRADE
Europe: DEGIRO, eToro, Saxo Bank

Step 2: Open & Verify Your AccountSign up, upload ID, and connect your bank account.

Step 3: Fund Your AccountDeposit money in your local currency. Most brokers will automatically convert to U.S. dollars if needed.

Step 4: Search for AAPL In the brokerage search bar, type AAPL (Apple Inc.’s ticker symbol).

Step 5: Place Your Order

Market Order: Buys immediately at the current price (~$234).
Limit Order: You set the max price you’re willing to pay.

✔️ Congratulations—you now own a piece of Apple!

Final Thoughts

Apple’s September 2025 event wasn’t just about the slimmest iPhone yet or the smartest AirPods ever—it was a reminder of how Apple blends innovation with strategy. For consumers, it’s about getting the latest device. For investors, it’s about recognizing the power of Apple’s ecosystem to drive consistent returns.

If you’re planning to buy Apple’s new gadgets, make sure you also consider buying into the company itself. Owning a piece of Apple stock could be the best “accessory” you add this season.